Candidates, stop hiding behind push-poll curtain

By Dennis Byrne

Happily, Election Day will end not just those maddening campaign commercials but also a more intrusive annoyance: the push poll.

It starts out as a typical poll. "Would you care to answer a few questions about the elections," the voice on your phone asks. "Whom do you plan to vote for?"

Then it gets weird. As in: "Candidate A beats his wife; does that make you think of him more or less favorably?" Or as my daughter Kati heard when she was called: "Does the fact that Congressman Mark Kirk accepts special-interest money make you think of him more favorably or less favorably?"

So, if you are a supporter of Kirk--the Republican from the north suburban 10th Congressional District who is seeking re-election against Democrat Dan Seals--how are you supposed to answer? Oh, sure, I want my congressman to take special-interest money, so it makes me think more favorably of him.

Which is exactly how Kati, being Kati, answered. Then came four more questions of the same nature, each trying to make Kirk look like he was doing something wrong. And each time, Kati answered that she thinks more favorably of him. She even had the interviewer chuckling. But actually, it wasn't so funny.

"It's like Mark Kirk went out and shot 100 people," she said. "What kind of poll is this anyway?"

The answer is: dirty, low-down and negative.

Kati later told me the caller ID number was 509-765-4321, which turned out to be "disconnected." But she did get the company's name, Communications Center Inc. in Spokane, Wash., which had a real number and a real person answering. She was Judy Goodrich, director of operations, who explained that they don't make up the questions, they just make the calls. She said she could only identify the client if the person agreed, which the person apparently didn't because Goodrich didn't call me back as I asked.

Considering the nastiness of the questions, slinking around is to be expected. I couldn't find anyone who filed a report indicating that the push poll about Kirk was a campaign expense, which probably means that no one is fessing up. The Mellman Group, a well-known Democratic polling firm representing such political clients as the Democratic Congressional Campaign Committee, recently completed a poll showing Kirk's "favorability and job performance rating have [sic] deteriorated significantly," but that was taken before Kati's phone call. Besides, who would be stupid enough to actually use those fabricated push-poll "results," especially since push polls are condemned by the American Association of Political Consultants.

Still, it would be nice if the origins of these scummy attacks were as "transparent" as, say, sponsors of those repulsive televised campaign ads. Take Communications Center, which often is mentioned by visitors to the whocalled.us Web site, which accepts complaints about perceived violations of the National Do Not Call Registry. One from Illinois described how "the questions turned to negative statements about a Republican senator in our state up for re-election. After the third negative statement ... I finally asked why the questions seemed more like Democratic talking points and the caller confirmed that the Democrats had sanctioned the survey. I then hung up as this was just a cheap ploy to get their agenda out."

(Here, I'll stipulate that both parties probably use such polls.)

Said another: "I received a call from this [number] asking for my 92-year-old mother by first name only. They would not say who they were! ... I tried the number back also and got the same message that it had been disconnected." Some reported receiving calls at 2 a.m., or "up to 20 a day." Almost all said they were on the "do-not-call" list prohibiting solicitations by telemarketers.

Goodrich said Communications Center is acting legally because "market research" is exempt from the list. She referred me to donotcall.gov, which backed her up. The Web site also explains that calls "on behalf of political organizations" are permitted.

As always, politicians have themselves covered. The laws don't apply equally to them, or to their friends in the survey business. Ask the politicians why, and they'll say political speech can't be constitutionally prohibited, even when it's an intrusive call into your home.

Blah, blah. At least they should have the courage to require that when they commission a push poll, they must crawl out from under their rocks so we can see their disgusting selves in the full light of day.


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